Search Engine Rankings – Learn How To Improve Them Using An SEO Audit
What is an SEO audit? This is a review of your website across the landscape, looking at everything the search engines look at to ensure your site can rank for the phrases you want to target. Why are SEO audits essential? We’ll cover the importance of an SEO audit and how it helps to improve your search engine rankings.
Your Traffic Is Their Customers
Most people don’t realize this, but the traffic you get from the search engine’s organic results is from the major search engine’s customer base. Meaning people pick a preferred search engine and use it because they are happy with the results that a particular search engine provides.
So if a search engine just started to show inferior results, the user may switch to another search engine should they find better results elsewhere. Google makes billions of dollars from advertisers based on Google’s loyal customer base of searchers turning to it multiple times each day to answer questions, find solutions, and go shopping.
Showing excellent results is very important to Google, so ensuring your site measures up to what they consider a great site will significantly impact your site’s ability to rank well for highly searched terms.
One of the critical factors for Google is speed. Whether you have an auto dealership, an air conditioning installation business, or a healthcare facility, a slow site is an abandoned site. No one likes a slow site. It creates a high frustration for website users if they’re trying to consume content on a slow site. We ensure that your website and content load quickly for your visitors, which is also known to increase conversion rates.
Often, a website gets slowed down by a lack of optimization of its template or too many plugins, large images, or videos that need compression or just be optimized to provide a better experience. Our team ensures that your website gives quick exposure to your visitors.
Did you know that all mobile or responsive sites aren’t mobile-friendly? A responsive website can also take too long to load or have buttons or forms that aren’t friendly on mobile. Our team will help identify your website’s not-so-friendly areas and address them to ensure that your website is mobile-friendly.
If your website is not responsive, we offer design services that can recreate your website in responsive design. Not having a mobile-first responsive website will quickly impact your website’s ability to perform in the major search engines.