Reputation Management and 5-Star Ratings

July 10, 2018
Topic: Blog,Reputation Management

Reputation Management and 5-Star Ratings

No matter what type of industry your business is part of, it is critical that you maintain continuous reputation management in conjunction with other important aspects of online marketing. Star ratings by consumers DO matter and absolutely impact your company and its success.

Online searches are conducted by the billions every day across the globe. Not only do you want customers to be able to find your site among the millions on the web, but you want them to choose your company over the competition. This is where trust and the importance of reviews comes into play.

The more favorable feedback your business has online, the higher your Google ranking. When your site is easily available and accessible (on the first page of search results), your target audience is better able to locate you and the buying process is accelerated. Potential customers are always more likely to choose a business with a 5-star rating over one with fewer or no stars at all.

Consumer reviews bring legitimacy to your business and directly affect conversion rates. Your 5-star rating allows you to stand out among other companies in your industry and you will have more sales. In fact, a Cornell University study discovered that consumers will spend 3% more at a business that has positive reviews.

The greater your star rating, the greater your conversion rate will be. This applies to both large and small businesses. Increase your brand awareness, get your website noticed and see the surge in sales. Top Marketing Agency can help you develop a successful reputation management strategy specifically designed for your business that will accomplish all three. Call us at (888) 843-9840 for a consultation.

Share
Live Chat