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Redesigning Your Site? Discover What Colors Should Choose in Your Website Design Process?

Redesigning Your Site? Discover What Colors Should Choose in Your Website Design Process?

July 28, 2020
Topic: Blog

You’ve probably noticed a lot of brands choose the color blue for their logo. However, is blue really right for your company? While you may choose a color for your site simply because you like it, it’s important to know the psychology behind colors. There are specific colors you should use during your website design process, and some you may want to avoid. Learning the meaning behind the different color palettes can assist you in making the right choice for your brand. There’s more to it than merely picking, red, yellow, or blue.

Some of the most common color palettes include:

  • Blue
  • Green
  • Red
  • Purple
  • Yellow

There are many other options, but knowing the thoughts behind each of these will help you better pick the color scheme that is best for your site and brand.

Blue

This color is known for masculinity, calm, quality, and dependability. You’ll find a lot of larger institutions use this to represent their brand because it is associated with being someone you can count on. However, the darker shades of blue can be considered uncaring if you use it on your site. Also, it’s best to avoid too much blue when you’re a food brand as it tends to calm the appetite down.

Green

Green is a color often associated with balance and harmony. This color is perfect for those who want to share about health, wealth, and nature. However, it is not a color that appeals to adolescent females, so it is best to steer clear if you’re selling items for that generation.

Red

Red brings an association with love, excitement, and energy. It can also be associated with war or anger. It’s best not to use this too much as it can cause more excitement than you may want. This works well for those in food, sports, and even entertainment.

Purple

Mystery, royalty, wisdom, and creativity are all words that are associated with the color purple. This color palette works well for those selling luxury items or for springtime and health products. There are many shades of purple that can be used to convey different meanings to your consumer.

Yellow

This is typically associated with happiness, youth, cheerful feelings, and even optimism. However, being called “yellow” can invoke feelings of cowardice and being cheap. It’s important to use bright yellow sparingly as it can be overwhelming. Lighter yellows can signify feelings of calm and relaxation.

Colors can say a lot about your brand, your site, and you. It’s essential that when you’re in the process of website design, that you choose the right palette to represent your product and service. One way to do that is by working with a top marketing company. Here at Top Marketing Agency, we have years of experience in working with clients, just like in choosing the right color to portray their brand. Contact us today at (888) 843-9840 for more information or to set up a free consultation.

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