Our Tips for Putting a Social Media Strategy in Place for Your Business

Our Tips for Putting a Social Media Strategy in Place for Your Business

social media marketing

Social media is constantly evolving. Even the term social media makes it seem like one thing, but really, it is a term used to describe a number of very different platforms, each with their own unique set of etiquette, rules, limitations, and audiences.

Social media includes Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Snapchat, Google+, but it can also include blogging, Reddit, and many, many more platforms. It’s no wonder keeping up with social media can be a full time gig, and can be overwhelming. For many, social media has been a frustrating new item on their “to-do” list that they force themselves to participate in out of necessity. The problem is, if you aren’t strategically using social media, and are only pushing out content to check it off of your list, you will be missing out on a great opportunity for a (usually free) marketing channel that has the potential to offer you a great ROI.

Let’s not lose sight of what social media marketing is. While you will find slight variations in it’s definition depending on who you ask, we like this definition by WordSteam:

“Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.”

The key to the definition is in it’s hint at strategy: creating and sharing content to achieve your marketing and branding goals.

So here is the million dollar question: What are your marketing and branding goals for social media?

If you don’t know, work to answer it clearly and concisely. Not only will this help steer you in the direction of creating and sharing better content, it will also help you decide which social networks to focus on. As we mentioned previously, there are many social networks to participate in. We recommend you focus on 2 or 3 primary networks, such as Facebook and Twitter, because trying to be active and engaged and consistent across much more than that won’t be effective, especially if you have limited time and staff.

To help you decide what your goal is with social media marketing, consider the following questions:

  1. Who is your target audience, and what platform are they most active on? The more you know about your target demographic, the more effective you can be.
  2. What kind of visuals will you share? Branding is a part of this – so be thoughtful.
  3. What kind of content is going to be valuable to your followers? What questions can you help answer, what solutions to their problems can you provide?
  4. Do you prefer to create blog posts, short videos, infographics, etc.?
  5. Now, honestly: how much time do you have? You will want to be consistent to get results, so don’t over-commit. Quality over quantity, like slow and steady, wins the race.

Once you have answered these questions, you will have a more focused way of looking at how to use social media to market your business. Try to have fun, be authentic, and remember that just as social media evolves, you can also evolve and try new things if you aren’t getting the results you are hoping for.

Which brings us to our final tip: Make sure you have a system in place for tracking and monitoring the content your audience responds well to, and what they don’t engage with, so you can use that data to keep getting better results, whatever your goal might be.

If you are interested in learning more about social media marketing for your business, or if you are interested in partnering with an agency to help you get it all done, we’d love to learn more about what you are currently doing. Contact our team at Top Marketing Agency by dialing (888)843-9840 to explore opportunities for your business to gain more traffic, secure more leads, and close more sales.


Google Rating


Customer Testimonials “Top Marketing Agency”

We are very happy with the services received from Top Marketing Agency. They are a professionally managed company and take all the necessary action in time.

Top Marketing Agency optimized our website. Our SEO rankings and traffic improved. We've seen our organic traffic and leads grow.

Top Marketing Agency team is doing a good job, but we believe we can always achieve better results with our combined efforts! All the Best!

We have been using Top Marketing Agency services for close to a year now. We have seen quantifiable improvement in terms of website traffic, keyword rankings, and website speed.

Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website sales increased 25% within 2 months

Top Marketing Agency and their team are the best of the industry. I have a small company and trust them 100%.  One sale pays for the service. Highly recommend!

By far one of the best companies, I have ever worked with. They are always attentive, provide great work, and the SEO value they provide is unbeatable. They always cater to my requests and go above and beyond in every way possible.

Top Marketing Agency is a professional and reliable company that offers great value at all times. We have been working with them for a long time and had a lot of success together.

Thanks for the fast design and layout of my website! Top Marketing Agency is first class and your help was awesome... Thanks again!

If you’re looking for a company to do your SEO Look no further than Top Marketing Agency. We have been with Top Marketing Agency for over a year and really enjoy working with him and the SEO results he has gained for us. Wonderful company and service.

Copyright 2021 © Top Marketing Agency, All rights reserved.