img
Oops – Facebook Page Insights Have Been Miscalculated

Oops – Facebook Page Insights Have Been Miscalculated

January 12, 2017
Topic: Blog

Facebook marketingEarlier this month, Facebook publicly recognized that it had miscalculated the weekly and monthly organic reach in Page Insights. As a result, you may notice new figures that are generated may be substantially different than what had been seen in previous reports. While all publishers have been assured that none of the new numbers have affected paid reach, Facebook has reacted by updating some of its metrics and reporting standards in order to give its partners more precision and assurance about the perceptions it offers.

Changes include developing a Measurement Council that will report the need to integrate measurement standards and business outcomes, an internal review procedure to ensure modern and clear metrics and more third-party confirmation to look over and validate data on views and impressions. Facebook has also conscientiously evaluated and improved the unfortunate mistakes that had led to incorrect information being reported.

Facebook executives maintain that the discrepancy was a problem with calculations and not with Facebook methods. Efforts to correct the issue are ongoing and Facebook will continue to improve the Page organic reach so that it matches paid reach.

While Facebook may seem like an easy-to-use and cost effective marketing tool, it doesn’t work on auto pilot as well as business owners may think. For the best results from your Facebook marketing efforts, partner with an agency that can manage your business page and closely monitor insights to help get the results you are looking for. Contact us today at (888)843-9840 or request a free marketing consultation.

Share

Customer Testimonials “Top Marketing Agency”

5
I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

2 weeks agog

5
I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

3 weeks agog

5
We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

2 weeks agog

5
I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

a week agog

5
Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

in the last weekg

Copyright 2020 © Top Marketing Agency, All rights reserved.