Online Marketing Strategy For The Holiday Season

While holidays themselves always occur at the same time every year, holiday shopping begins earlier and earlier each year. Search engine giant Google predicts that the 2015 holiday shopping season will be the most connected it has been , which requires that all retailers planning to participate in Black Friday and/or Cyber Monday sales need to be on target.

Driving a consumer to the website and finding a target audience are two different things. Even if a consumer goes to a physical store to purchase something found in a Black Friday ad, chances are they may have seen that ad online. SEO, or search engine optimization, is a great tool to actually drive consumers to a website. However, once they have arrived at the website, their interest needs to be kept.

One of the best ways to keep consumers interested in a website and its company’s sales is through target advertising. SEO can only do so much, but the ads on the website is what actually keeps users on the page – and shopping. It is important to keep in mind that a consumer most likely isn’t going to go to MyBusiness123.com and start their shopping there. Perhaps they are looking for a specific product, like the latest iPhone. The consumer will be directed to the landing page on MyBusiness123.com, not the main page. It is important to keep target ads on every page, so buyers keep clicking.

The most reported reason a consumer loses interest in a website is slow loading times, so it is a good idea to be prepared for that holiday stampede when sales are announced. A slow or non-working website cannot produce any seals.

If you are in need of marketing by the experts, including specialization in target advertising and SEO, look no further than Top Marketing Agency. It’s not too late this holidays season to get your site up to par, so give one of our professionals a call at (888)843-9840.