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Features

  • Mobile and Tablet Responsive
  • Custom Mobile Menus & Features
  • SEO, Social & Paid Advertising
  • Custom Forms
  • Custom Inventory & Vehicle Display
  • Web Updates & Maintenance
  • And More

The Challenge

How do you choose a partner that can be agile and robust”, That’s the question mat Peron Dobrow from Moritz KD was asking. The automotive industry has proven (time and time again) that boutique, customized webs. providers often get the job done until they are recognized with OEM certifications, then they tend to sacrifice quality for marketshare and lose the white-glove touch that made them so successful to begin with. Moritz Kia was looking for a partner that could provide an all-inclusive service, focusing on website, digital advertising and SEO.They did not want to piece together solutions from multiple vendors in order to take advantage of co-op funds or OEM compliance – this is a much different approach than what other dealers in their market are doing.

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THE SOLUTION

From day one, the goal of Aristocrat's marketing campaigns has been to create a unique °digital voice." By leveraging products in the BealerFire suite, including content marketing and SEM, Aristocrat is able to integrate the event promotion taking place at the dealership with cutting-edge digital strategies. By using Dealer,. dynamic SEM search ads and dynamic re-marketing display adp Aristocrat is able to drive more traffic than ever to its vehicle description pages (VIBPs). All of the display network ads are custom created by the design team, each with Rs own unique targeting a. messaging. Custom landing pages and press releases create the content-rich world or Aristocrat's branding strategy. By deep- linking paid advertising campaigns to handwritten, engaging content on the dealer's welosites, consumers find the exact information that they need to make informed shopping decisions

How Did We Accomplish This?

GET IN FRONT OF SHOPPERS FIRST

Reach shoppers inside and outside your database within 24 hours of them entering the market.
Compare that to OS, 90 or even 120-clay-old data. The Active Shopper Network’” knows who is shopping. what.eyre shopping for. what devices they are using and where .ey are in the purchase funnel. With daily updates, the clata fuels our marketing personalization and automation engine and delivers fresh Active Shopped. profiles to your sales team.

ENGAGE SHOPPERS ON THEIR TERMS

Todays shopper expects an offer that is personalized and relevant to where they are in the customer journey.
Every clay a shopper is in market our marketing automation stays in front of shoppers across their known devices. Today, shopper expectations demand cross-device, omni-channel marketing (social, email, mail, digital, mobile, call center). We believe dealers settling for anything less deserve an upgrade.

DELIVER RELEVANT MESSAGES & OFFERS

DELIVER RELEVANT MESSAGES & OFFERS Shoppers are online 20/7, across more than 6 devices each and expect brands to move with them.
Our patented tech delivers personalized creative to both conquest antl retain customers.

ATTRIBUTION AND RESULTS

You deserve to know whets working.
We built tech that tracks every Client Command. marketing touchpoint to deliver you multi-touch attribution and identity-level match back reporting. Weire talking about the abilityto deliver inclustryteading ROI, with match back to sale for buyers inside and outside your database. Our customers average a 12:1 ROI -16:1 ROI for retained and 10:1 for conquest campaigns.

The Results

By investing in a solid marketing mix of both paid search and content marketing, Aristocrat was able to gain visibility in their market for brands that had been seeing increased competition over the past two years, specifically Jaguar and Land Rover. Kris worked with the DealerFire marketing team to ensure the message was consistent each month. The great thing about working with Aristocrat Motors is that they never rest. They are constantly striving to be the best in their market and beyond. That quest for perfection is also transferred to their provider – they hold everyone accountable and expect to see a gain in results each month of their investment.
  • +111%

    INCREASE IN VDP VIEWS FROM PAID SEARCH
  • +45%

    INCREASE IN PAID SEARCH CONVERSION RATE
  • +30%

    INCREASE IN PHONE CALLS GENERATED FROM PAID SEARCH
  • +155%

    INCREASE IN DEEP-LINKED LANDING PAGE TRAFFIC

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