Negative Online Reviews May Have Serious Consequences
Most websites and the businesses they represent encourage and even emphasize the importance of reviews of their products and services by inviting customers to subscribe to their RSS feed and follow or comment on social media. This is an excellent way for a business to garner positive feedback, develop potential consumer relationships and bring more revenue to the company, since negative online review may have serious consequences.
However, there can be drawbacks, as there may not be all favorable responses. One case in point is that of Emily Fanelli of New York. She had hired a floor refinishing company to complete some work at her home and was dissatisfied with the work completed, even after the business attempted to rectify the situation. To express her extreme displeasure, she turned to Yelp to deliver a florid commentary about the company; calling them a “liar” and “con artist.” Taking the business to court, Ms. Fanelli was amazed and shocked to be fined $1000 for libelous comments that implied criminal wrongdoing by the business. The judge claimed that she crossed the line between a complaint and slander.
Negative opinions are welcome online and in person as per the First Amendment but individuals should, in the future, be more careful about specifics mentioned in their complaints and address serious issues with the company itself or the Better Business Bureau.
To ensure that your business remains in good standing with your customers and within your target market with both positive and negative comments, contact Top Marketing Agency at (888)843-9840 to discuss our strategy for effective reputation management since negative online review may have serious consequences.