Mobile apps overtake PC Internet usage in U.S.
Americans used smartphone and tablet apps more than PCs to access the Internet in January 2014 — the first time that has ever happened.
Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers, according to data from comScore, cited Thursday by research firm Enders Analysis. PCs clocked in at 45%.
Although total Internet usage on mobile devices has previously exceeded that on PCs, this is the first time it’s happened for app usage alone.
The shift follows a freefall in PC sales, which suffered their worst decline in history last year.
Smartphone adoption, meanwhile, increased 39%, acording to research firm IDC. This trend will likely continue thanks to improved user experience on mobile apps and the expansion of high-speed 4G access, said Andrew Lipsman, vice president of marketing and insights at comScore (SCOR).
As of January, 55% of American adults had smartphones, while 42% owned tablets, according to the Pew Research Center.
Original Article Source:
My business has worked with Top Marketing Agency for the past few years and they have been amazing. Their agency is like an extension of our company, they know what we need and they are driven to help us succeed!