Naturopathic medicine has become quite a mainstay over the past few years, and with good reason. Because of its success in helping patients feel better and healthier, more and more patients turn to naturopathy as opposed to conventional medicine. However, there is still quite a bit of misinformation when it comes to naturopathy, and not every doctor is an expert in their field. So, how does a reputable, caring practice spread the word about their services? An easy-to-use and user-friendly website. McQuinn Naturopathic has been an established practice in Everett, WA for nearly 10 years now, with the simple goal to help patients feel better, accomplishing that by making slow and steady healthy lifestyle changes. The initial goal was to grow the current customer base and also to paint naturopathy in a very positive light.

How Did We Accomplish This?

One of the main goals of the revamping of the McQuinn Naturopathy site was to grow the customer base. We’ve done just that, and now McQuinn has grown the practice by over 1,000% – an incredible number. In part, we accomplished this with informational website pages that were easy enough for a layperson to read, but interesting enough to gain a potential patient’s attention. Weekly blogs that give helpful advice for an audience of both patients and non-patients, and information pages about given topics were in part how we made this happen.

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1,000% INCREASE

NEW PATIENTS

8 PAGE INCREASE

AVG. SEARCH POSITION

Those are amazing results. How did we do it?

Results like these don’t just happen. They take a lot of planning and hard work.

Re-envisioned Messaging

We developed a new sales message that better resonated with naturopathic patients.
Complete Re-branded

From the logo to the website to the online and offline advertising, we updated everything to use the new messaging.
Lead Generation Focused Website

We updated the entire online experience to focus on meeting the needs of our target audience.
Added SEO and Inbound Marketing

We updated the entire online experience to focus on meeting the needs of our target audience.

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What Special Features Did We Add?

Besides publishing pages of information, there was a lot more that went on behind the scenes in order to promote the McQuinn website. Throughout all of the pages, there is SEO (search engine optimization) built seamlessly into each page. What this means is that the practice appears near the top of search engine SERP pages, when a potential new client is researching a specific topic. This is especially true if they are looking for something local in the neighborhood of Everett and surrounding areas. Also, we improved their social media presence on the internet, which is a great way to direct potential patients to the site, where they can fill out a contact form, or receive even more information.

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