Kick Your PPC Marketing Strategy Up A Notch
When it comes to creating a successful PPC marketing strategy, you must find a company with clearly defined goals, understands who your customer is & create compelling ads that reach customers at the right time in their journey. When you are looking for a successful marketing strategy, contact us at Top Marketing Agency, and we can drive the traffic where it needs to be by doing the following steps!
We Know Your Competitors
One of the first steps to be taken is to understand who your competitors are, what they are doing, and if they are successful in their paid search marketing. Some of the questions you want to answer are:
- Who are your competitors?
- What keywords are they bidding on?
- How much are they paying per click?
- Are they participating in display advertising?
Our online tools allow you to see this type of data to have a more in-depth look into what your competitors are doing and if they’re doing it well.
We Find The Right Keywords
When users use search engines, they type in search terms. Our goal is to identify the keywords your potential customers use to find products and services that you offer. All keywords are not made alike. You will want to target keywords throughout the buying funnel to help customers be introduced to your company, throughout the consideration phase, and when they’re ready to buy.
We Create Compelling Ads
When creating your ads, we need to ensure what the user is attempting to do at the search, again referring to the user intent. Creating small ad groups that are around specific keywords will direct the consumer.
Ads should include benefits, features, calls to action, and your business name. The ad copy has limited character counts, so it must be brief and concise.
If you are looking for a company to help create a successful PPC marketing strategy, Top Marketing Agency can help you create and execute a strategy that works. Contact us today at (888) 843-9840 to get started.