Key SEO Trends for 2020 You Need to Know
If you’ve spent any time marketing your business online, then you’ve inevitably heard the term “SEO” tossed around freely. While you may appreciate that “search engine optimization” is important, you may feel like you’re falling behind the curve, thus leaving your company’s digital presence to wallow in obscurity.
Fortunately, the professionals at Top Marketing Agency have their fingers on the pulse of SEO’s upcoming trends and are ready to work with you to put those trends to work for your company’s marketing efforts.
What are some of 2020’s major SEO trends, you ask? Well, the core base of internet users continues to diversify, leading to an intensification of previous year’s trends and the introduction of fresh trends, as well. In the former category, 2020’s internet users continue to demand faster and faster page load times. As such, all website managers need to devote a fair amount of time to reevaluating their individual page performance speeds, including their latency and data caching methods.
Next, it’s time for you and your digital marketing team to establish a Voice Search Strategy (VSS). That’s because of voice-powered digital assistants like Amazon’s Alexa and Google Home, as well as mobile assistants like Apple’s Siri, are becoming mainstays in many American households. Because more people are making search queries through these spoken-word interfaces, your digital marketing team will need to redouble its efforts towards identifying long-tail keywords, with an emphasis on so-called “natural language.”
Finally, your snippets are going to become a major SEO factor in 2020. That’s because Google’s latest SERP has indicated that the first 100 words of an article will have a major impact on its rating going forward. This means that an introductory snippet of your web page’s key content will be essential to gaining Google crawler’s attention.
That’s not all 2020 has to offer on the SEO front, though. In fact, there are several more major trends that your company will need to implement immediately if they want to keep pace with their top online competitors. To learn more about 2020’s SEO trends, including how your company can immediately put them into action, contact Top Marketing Agency today.