Jumpstart Social Media Marketing For 2019 With These 4 Tips
When it comes to the world of business, social media marketing is consistently growing in terms of importance when you want to solidify your marketing strategies. At Top Marketing Agency, we would like to help our clients understand why a good social media marketing strategy is so critical going into 2019.
You may find it easy to duplicate the same tactics that you had a year ago, but you are able to enhance your ROI when you really take the time to examine all of the latest tools, strategies, and technologies out there for social media marketing today. Taking stock in what worked in the past and what failed will also help you to maximize your marketing goals moving forward. These are four ways that you can improve your overall marketing plan with social media for the new year:
1. Data Analysis
If you take a look at data from years gone by, you have the unique opportunity to determine what is holding you back so that you can work on strategy optimization. Many social media platforms will provide you with some level of metrics that will take performance and analyze it for you. However, these analytics tools on social media will often provide more information when you crunch data.
Take a look at the portions of your social media endeavors that have gotten you the most traffic, leads, and conversions. Then take the time to identify which of the tactics performed the worst. In the new year, you can put more of a focus on the areas that worked best while keeping in mind that it is not always the likes or follows that you are getting but how well each social media outlet can move the targeted customers through your sales pipeline.
2. Define The Target Audience
You can also use past social media data to focus in on your target audience. What attracts your audience to your business? What are they looking for? These are just a few of the ways that you can start to target new leads.
No matter what industry you may be in, the audience is usually made up of a variety of groups that you can segment based on demographics, what content they are engaging with, and where they are spending the majority of their time on social media. With the help of a good social media analytics tool, you will have access to a host of interesting and beneficial information.
After determining your audience broken down into groups, you can make avatars or personas for each one. For social media marketing, you can use the avatars for audience targeting with products, content, and ads that are tailored to them. Once you are on social media posting like you are simply marketing to one person, the target audience will start to feel a connection and it will seem as though you are speaking right to them.
3. Prioritize Your Platforms – Then Use Them Wisely
While you may think you need to perform equally on each social media platform, the focus should instead be on using each one as a way to foster customer loyalty while generating leads and conversions. Regardless of which platform is doing the best, what really matters is that you are able to prioritize those that are delivering more of a return on both time and money.
Take a look at past data so that you can compare performance for various platforms based on traffic to your website. There can be times when you see one succeeding where another will not simply because the same content is being posted across the board. Moving into 2019, understand what works the best on every platform. Remember that Twitter users prefer concise topical content while Facebook users often go for video content. Be sure that you plan out your content distribution accordingly.
4. Be Mindful Of Budgeting
Faster growth tends to come from putting more money into your social media marketing efforts. When you have increased views for your content and the message for your brand is getting out there, you will reap the benefits. This happens easiest when you have paid targeted advertising and the best platforms for promoting your content are Facebook, Pinterest, and Instagram.
Always look at your ad campaigns as though you are paying for conversions and take the time to crunch numbers to make sure you have a solid budget in place. Think about being smart about your advertising budget and making sure that you have graphic designers, writers, and video editors on board that will help you to generate ad content that is of the utmost quality.
You can easily fine tune your plan for social media marketing in the new year. When you know that you would like to learn more about your target audience so that you can get the traffic and conversions you are looking for, our expert staff at Top Marketing Agency is here to help. By following these tips and allowing us to help you analyze your needs, you will have a jumpstart on a quality campaign for 2019. Contact us today for a free marketing consultation by calling (800) 327-RANK (7265).