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In The Know: PPC Marketing Explained

In The Know: PPC Marketing Explained

In The Know: PPC Marketing Explained

In order to learn the best ways to catapult your business or brand, you must know about all of the ways that you can get your name out there. With pay-per-click marketing (PPC), this is essentially a complex form of digital marketing. When done correctly, it creates the opportunity for businesses to boost traffic and get higher conversion metrics. However, the real key with PPC marketing is making sure that you are using careful tactics and smart strategies to reach your goals.

What is PPC Marketing?

This is a type of advertising channel where you are not paying by ad placement or impression. The advertiser ends up just paying whenever the ad gets clicked on by online users. The most common type of ad format for PPC shows up on search engine results pages like Bing or Google.

Major PPC Marketing Platforms

There are lots of platforms that will offer up display, text, and shopping ad placement for PPC marketing. However, the most popular platforms out there include:

  • Google Ads
  • Amazon Advertising
  • Microsoft Advertising

Is PPC Marketing Right For Your Business?

When you have a website, it is in your best interest to think about setting up a marketing channel that includes PPC advertising. Before you go into such a campaign, it is best to think about your advertising goals, the competition, your budget, and risk tolerance. Some questions to ask include:

  • What would you like to accomplish?
  • Do you have a clear and concise conversion goal?
  • What are you looking to spend on PPC marketing in order to get a good return on investment (ROI)?

Know the Benefits

When you are looking into PPC marketing, there are four significant benefits to keep in mind. These are:

  • Precision – Gathering a highly-targeted audience or group to display your ads to will be straightforward, especially when shopping networks and search.
  • Speed – This is your chance to bring a good amount of traffic to your website if coordinated and managed effectively.
  • Agility – Detailed data on performance will be available to you right away, making it easier for you to adjust and improve your campaign.
  • Measurement – When you have decent conversion tracking, you will see a great ROI for your ads.

You may not realize how important PPC marketing is for your business. Call Top Marketing Agency at (888) 843-9840 to learn more!

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I wanted to take a moment and let you know how happy we are. You have shown great knowledge in regards to SEO best practices as well as optimization strategy and management leads for our plumbing company. Most importantly, you have obtained results, and that is an undeniable measure.

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Jeff is a true expert in the field of digital marketing. She is highly motivated to share knowledge and provide meaningful consultation. He is a pleasure to work with and very prompt and attentive in project management. During the course of my project, the designers and engineers did an awesome job. I will continue to use the Top Marketing Agency as my choice for an SEO, Website Design, and Social Media Marketing Campaign.

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Ashley Martin
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love doing business with Top Marketing Agency. Even during the COVID-19 crisis, they were punctual as usual & offered the same quality service as before.

Emma Sophia
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Top Marketing Agency provided me with great SEO results. I'm happy for choosing them to increase my website's online visibility. I have decided to upgrade my SEO plan & hope to deal with them for the long term.

Darren Milward
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Helped us when we had no idea how to begin with social media marketing. Did a great job educating me on the options as well as the process.

Jim Frederick
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Jeff and his team did a fantastic job on our new website design for our new store. They have helped us get our social media marketing in check and we are so excited for what the future holds for us! So far it has been a whirl wind and we absolutely love it!

Tracy Dury
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Thank you for everything~ The amount of time you spent with us working on our business forecast for 2018 was so incredibly appreciated and did not go unnoticed. We really appreciate your team and what they have done for us over the years.

Kristen K
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Great people. Great products. Great results. I have done business with Top Marketing for years and would highly recommend! -- Mike Carson

Mike Carson
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The staff at Top Marketing Agency have been very accommodating to adhere to our strict timelines. They helped guide us in taking our next steps into a merger with another company and the best practices to follow.

Jay Wathen
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We appreciate everything you did to help us launch our new site. It looks great and the additional ideas you had were spot on

Steve Williams
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We are very grateful for all that you have done for us and our business. Thank you for being so patient and always looking out for us and our best interests, it means a lot to Rick and I.

Annmarie Messner
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Very attentive to our needs and situation. Jeff and Stephanie have been great to work with throughout the process.

Christine smithson
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Great attention to detail. You designed us a beautiful site

Laura Miller
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We did not need a website but just contacted them about social media marketing. Since I am not really comfortable or familiar with the ins and outs they...

Marg M.
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The whole crew at top marketing is incredibly responsive and knowledgeable. Not only did they produce a creative and artistic website, but they were always...

J Z.
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Great job on my new website. Two other agents in my office have asked me who I used. Sounds like you may be getting some more referrals

Lacey L.
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Jeff Sherman (owner) and everyone at Top Marketing Agency do a great job for my business. I have dealt with several SEO companies that make a lot of...

Mike C.
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