In The Know: PPC Marketing Explained

In The Know: PPC Marketing Explained

In The Know: PPC Marketing Explained

In order to learn the best ways to catapult your business or brand, you must know about all of the ways that you can get your name out there. With pay-per-click marketing (PPC), this is essentially a complex form of digital marketing. When done correctly, it creates the opportunity for businesses to boost traffic and get higher conversion metrics. However, the real key with PPC marketing is making sure that you are using careful tactics and smart strategies to reach your goals.

What is PPC Marketing?

This is a type of advertising channel where you are not paying by ad placement or impression. The advertiser ends up just paying whenever the ad gets clicked on by online users. The most common type of ad format for PPC shows up on search engine results pages like Bing or Google.

Major PPC Marketing Platforms

There are lots of platforms that will offer up display, text, and shopping ad placement for PPC marketing. However, the most popular platforms out there include:

  • Google Ads
  • Amazon Advertising
  • Microsoft Advertising

Is PPC Marketing Right For Your Business?

When you have a website, it is in your best interest to think about setting up a marketing channel that includes PPC advertising. Before you go into such a campaign, it is best to think about your advertising goals, the competition, your budget, and risk tolerance. Some questions to ask include:

  • What would you like to accomplish?
  • Do you have a clear and concise conversion goal?
  • What are you looking to spend on PPC marketing in order to get a good return on investment (ROI)?

Know the Benefits

When you are looking into PPC marketing, there are four significant benefits to keep in mind. These are:

  • Precision – Gathering a highly-targeted audience or group to display your ads to will be straightforward, especially when shopping networks and search.
  • Speed – This is your chance to bring a good amount of traffic to your website if coordinated and managed effectively.
  • Agility – Detailed data on performance will be available to you right away, making it easier for you to adjust and improve your campaign.
  • Measurement – When you have decent conversion tracking, you will see a great ROI for your ads.

You may not realize how important PPC marketing is for your business. Call Top Marketing Agency at (888) 843-9840 to learn more!


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 4 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 4 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 5 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 4 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 4 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 4 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 4 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 4 months ago g

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