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Hyperlocal Marketing with Paid Ads Using Geofencing

Hyperlocal Marketing with Paid Ads Using Geofencing

March 12, 2020
Topic: Blog

If you’ve ever noticed eerily relevant advertisements on your phone when you’re in a specific geographic location, this isn’t by coincidence. Smart companies are tapping into hyperlocal marketing with paid ads using geofencing. This marketing method is used to target potential customers who are physically close to your local business, searching for your products or services, and are ready to make a purchase.

Since consumers are responding less and less to irrelevant ads, hyperlocal marketing is gaining momentum, and for a good reason. Geofencing is a hyperlocal marketing technique that uses GPS technology to target prospects within specific geographic boundaries that you choose. It allows your local business to target your ads to the people who are most positioned to act. The ads show up right on your prospect’s mobile device as they’re using apps or browsers within the geographic area that you choose.

Geofencing puts highly-targeted, relevant ads in front of your potential customers at the right place and at the right time, increasing foot traffic to your business and therefore boosting sales. It’s highly effective, and the results are measurable.

Are Paid Ads Using Geofencing Right For Your Business?

Are you a local business owner who hasn’t yet tapped into the power of hyperlocal marketing to increase traffic to your business? Are you looking for a high-converting and measurable method to grow your business? Here are a few ways that paid ads using geofencing can help you:

  • Engage your prospects with attractive ads that show up at the perfect time.
  • Your ads can appear on your prospects’ smartphone while they’re approaching a competitor’s location, diverting their attention to your business instead.
  • Easily track your ad results and optimize your advertising efforts. You’ll get monthly reports that tell you which in-person visits were the result of your mobile ads.

Ready to learn more? Top Marketing Agency’s team of mobile ad specialists are prepared to get you set up and running quickly. Get in touch with us today at (888) 843-9840 to see how hyperlocal marketing with paid ads using geofencing could be the next step in your marketing plan.

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