How to Increase the Profitability of Your Auto Dealership
In spite of the continued upward growth of the American auto industry, dealerships’ profitability is languishing. Dealers report that their in-store traffic is lower than ever. What can a dealer do to increase visibility and revenue? Turn to where the action is by growing your market spending and improve your base of operations.
Top dealerships make it standard practice to enhance operations by managing their staff appropriately and effectively. One of the most effectual factors is a service manager who has been with the company for 3 years or more. Focusing on customer loyalty with buyer incentives and customer treatment after the sale also increase profit opportunity.
Dealers and manufacturers can both profit by reducing spending in 2 crucial ways:
- Improved analytics of how finances are spent can give a clearer picture of how funds are dispersed.
- Combining data from a variety of sources can present an all-inclusive view of each car buyer’s purchasing history. This leads to a better understanding of lead generation opportunities.
For future success, dealers should make certain that their employees are trained in digital marketing strategies, since this avenue continues to expand every day. Building up and retaining employees must also include coaching, performance evaluation, service expertise and employee-customer relations. There must also be clearer and closer cooperation between manufacturers and dealers for mutual support. Approaches to increased customer spending must involve advanced metrics for point-of-sale purchases, developing cooperative marketing tactics and utilizing common performance evaluation tools.
For information about auto dealership digital marketing strategies, contact Top Marketing Agency at (888)843-9840.