How to Improve The Results of Marketing and Sales
When it comes to marketing and sales, both departments within a company are not always on the same page. Not only can this lead to tension between departments, it can affect revenue directly when the lines of communication are a bit blurry. There are a few tips that CEOs and CMOs can keep in mind when it comes to running their departments.
Firstly, sales and marketing should agree on the definitions of all the terms used. While many terms used in sales and marketing may have a broad, common meaning, when these terms are used within departments meanings can easily change. These types of blurred communication lines can directly affect revenue. Hold a meeting, and get everyone together for a collaboration, so that everyone is on the same page.
Making the connection from revenue performance to sales can include a lot of parameters. It’s a good idea to try to filter the noise, and find correlations and metrics that work. The old adage, “too many cooks spoil the pot” is a true one. Find statistics – and statisticians – that work, and provide clear lines as to the effect of sales and marketing directly on revenue.
To further make sure that sales and marketing departments are on the same page, make a commitment. A good way to do this is to have SLAs, or Service Level Agreements, between departments. It’s not a guarantee that sales and marketing departments will work well, or efficiently together, but it is definitely a step in the right direction.
Top Marketing Agency stays right on top of the latest trends and advice from top marketing professionals. To hear what we can bring to your company, give us a call today at (888)843-9840 to hear how we can help with advertising, SEO, sales, and marketing, and working between and with departments.