How SEO and SEM Differ and Why You Need Both

How SEO and SEM Differ and Why You Need Both

How SEO and SEM Differ and Why You Need Both

To have the best possible online marketing campaign, you need to employ numerous proven strategies to ensure that you are “covering all bases.” This includes the strategic use of both SEO and SEM. They are not the same, so it is important to know how they differ to utilize them effectively.

SEM is an acronym for search engine marketing. This plan of action promotes websites by elevating their positions on SERPs or search engine results pages. There are many different online marketing plans that are included in SEM. Often, SEM is a term used that describes a single marketing strategy, like paid searches. Here, SEM focuses on compensated traffic and involves advertising and optimization.

When a company pays for ads to appear on SERPs, this is considered SEM. Popular keywords are bid upon and if your bid wins, Google permits your advertisement or website to appear with organic search results.

On the other hand, SEO refers to search engine optimization. It is one aspect of SEM. SEO draws organic traffic from free, natural sources in search engines. If your business produces a blog post about making orange juice from scratch and someone searches for “the best homemade orange juice” on Google, the search engine would display top sites for that search result. When a viewer clicks your link, that is organic traffic.

The most successful SEO marketers can rank a website in search results and intuit what searchers might choose in a given search result. SEO is the balance between understanding how search engines operate and understanding the public. An effective marketing strategy takes advantage of both SEO and SEM.

How SEO and SEM Differ and Why You Need Both

SEO employs specific techniques to increase website viewership by ensuring that it ranks highly on SERPs. Tactics for successful SEO practices include:

  • Superior blog posts and website content.
  • Complete keyword research.
  • Increase the load speed on every page of the site.
  • Integrate social media into your marketing campaign and promote your content there.
  • Develop strong links.
  • Utilize social bookmarking.
  • Take advantage of influencer marketing.


How SEO and SEM Differ and Why You Need Both

SEM involves researching, submitting and placing a website in search engine rankings for the most visibility and increasing paid and organic traffic recommendations from search engines. This strategy focuses on users through paid advertising techniques. PPC and CPC are popular search initiatives.

Successful SEM tactics should be comprised of:

  • An advertising budget and outlined strategy in advance.
  • Relevant advertising copy that includes target keywords.
  • Variations on keywords in ad groups.
  • Directed to a particular audience.
  • Keep an eye on metrics to determine if the campaign is working.

Between SEO and SEM, the consensus is that neither is better than the other. Both should be employed for the most effectual marketing strategy. However, if your budget is limited, consider the disadvantages of each proposition.

SEM provides instant results, while SEO takes a little patience. SEO does give your website credibility in organic search results, though. SEM assures visibility. SEO is less expensive than SEM and can really pay off if you can wait a little while. SEO encompasses more sources and drives referrals, social interaction and searches.

Contact the professional marketing team at Top Marketing Agency at (888) 843-9840 to learn how SEO and SEM can work together for your business.



Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
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LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
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⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

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⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

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⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

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