How Much Responsive Web Design Matters
Not too long ago, businesses were contemplating whether they needed a mobile-friendly website or a responsive website, ultimately asking the question, “Why is responsive web design important?” Fast forward to today, and almost any new website built is responsive.
Let Top Marketing Agency go over some details you must know about responsive website design:
Once you have a mobile version of your website, you end up with two versions of your site that need to be maintained. When a visitor visits your website, technology determines what type of device they are on. If they are on a mobile device, it delivers a mobile-friendly version. If they are on a tablet or desktop, it will provide the desktop version of the website. The site shrinks or expands based on the device screen size with a responsive design.
Doesn’t Responsive Mean Mobile Friendly?
A myth always brought up is that a responsive site is mobile-friendly. Technically, a responsive site should be mobile-friendly, but the code and technology added to a responsive design can make the website “unfriendly” to mobile devices.
One example is a slow-loading website. A website that loads slow on smartphones and tablets often has a lower conversion rate and a higher bounce rate.
Don’t Let A Slow Website Hurt Your Search Rankings
At Top Marketing Agency, in addition to creating responsive websites, we’re a full-service online marketing agency. This means we also specialize in obtaining traffic and leads to our clients websites, especially with our full-service SEO that provides top keyword rankings on the major search engines. Google and other search engines want to provide their consumers with the best possible experience, which is why website speed is also one of the 200+ important SEO ranking factors. When a user turns to a search engine to find something, learn something or buy something, they expect that it will provide them with a host of great sites that offer just what they are looking for.
Website designers can receive Google recommendations via the Google Speed Test and the Google Mobile-Friendly test. These tools allow designers and developers to test as they build a site to ensure that what they are creating is a fast-loading, mobile-friendly, and responsive website.
Taking Advantage Of Social Media Marketing
Most consumers are connected to their social accounts through their phones, with more than 50% connecting to social media platforms on smartphones. If you want to have an effective content marketing strategy and encourage consumers on social sharing sites to interact and share your content, you need a website that will provide visitors with the best possible experience.