How Facebooks Algorithm Works

How Facebooks Algorithm Works


Facebook is forever changing.  By engaging consumers on Facebook, business owners will see their reach increase on their Facebook page with the Facebook algorithm EdgeRank. EdgeRank determines which stories will or will not be visible in the newsfeed section of individual users. The newsfeed displays the most recent updates amongst Facebook friends and fan pages. The activity that is taken by a Facebook friend has potential for being a story within the newsfeed section. These activities are called Edges by Facebook. Edges are generated by friends when they perform any Facebook activity.

Since most users perform numerous activities during each visit to their account, the number of potential newsfeed stories could be overwhelming. In order to determine the most interesting stories to be displayed, Facebook developed an algorithm called EdgeRank. As the term states, this algorithm ranks the potential edges by possible interest levels. Only the top ranking stories are displayed on each user’s newsfeed. The Facebook EdgeRank algorithm is divided into three sections: the Affinity score, the Edge weight, and the time decay.

The Affinity score assesses a combination of the strength of a connection between a particular user and the Edge that has occurred, the relativity between a user and his or her Facebook friend, and the time at which the activity happened. The Affinity score evaluates you activities, those of your Facebook friends, and those of the friends of your friends.

The Edge weight compares activities and gives each Edge a weight based on their importance. Typically, comments are given a greater value than a click on a like button, and therefore, are more likely to be displayed on a newsfeed section. Photographs and video imports are usually higher weighted than the inclusion of links to other webpages. Higher weights are also given to the most recent Facebook features introduced to users.

Time decay refers to the age of newsfeed story. This measurement depends on the length of time between the last and the most recent logged-in sessions and the frequency of account viewing,

While it is not possible to see your EdgeRank score, you can determine its effects by viewing the users you have received your information. The EdgeRank score is constantly changing and it is impossible to see it unless you are a Facebook technician. Contact Top Marketing Agency for more information on Social Media Marketing or any of our online services at 888-843-9840 or online by clicking here.


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 3 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 3 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g

Copyright 2021 © Top Marketing Agency, All rights reserved.