Google Penguin Update

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To reward sites with high quality, Google released the Penguin update on April 24, 2012. This algorithm change targets black hat web spamming and reduces the number of websites that employ black hat SEO practices while it raises the rankings and visibility of websites that post content with high quality and relevant content.

Sites can benefit from a better reputation with Google from search engine optimization or SEO techniques that are used properly. The Penguin algorithm change includes:

  • Link schemes
  • Spun articles
  • Content which has been over-optimized
  • Keyword stuffing

Panda, Penguin’s predecessor, only affected about 12% of queries. Penguin, on the other hand, will only affect 3% but this percentage is made up of queries that are highly spammed with keywords. There is an easy way to find out if your website is one of the affected pages. You can check your account with Google Analytics. If there has been a drop on your page’s traffic since April 25, 2012, chances are that you’ve been hit.

You should also review the SEO strategies you have been using. Have you used black hat strategies? How about your vendor? Even before the algorithm changes by Google, they advocated white hat strategies for SEO. These friendly strategies include organic or natural link building within posts or high quality content, pitches and public relations, as well as websites designed with the users in mind.

If you use bots or other black hat techniques, Penguin updates will find you and your website will suffer. This is why evaluating and improving your website with ethical SEO practices is a must if you want to maintain your visibility as well as rankings and good reputation with the leading search engine used by most of your target audience.

What We Can Do to Help You Keep Up with the Changes

It takes a lot of work, effort and expertise to successfully repair damages caused previously by black hat SEO practices. However, it is possible if you know whom to trust and avoid further trouble or penalties and be put in the last pages of search results. Top Marketing Agency is a leader when it comes to internet marketing and SEO services. We provide quality online services for your business and strategies that work!


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Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
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LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
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Sam Smith 3 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 3 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g

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