Google Panda Update

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You may have heard about the Panda update by Google, but might not be sure what it is or what it is set to accomplish. To fully understand it, reviewing some of the search engine optimization (SEO) basics is a must to realize why this algorithm change is needed.

To enhance a website’s visibility, SEO techniques are used. Some SEO firms found ways to optimize a site through false means by tricking the algorithm used for search queries. This technique is called “black-hat SEO” and it is because of this that Google began making aggressive and necessary changes. These alterations correct the situation of how poorly constructed and falsely optimized pages are on the top of search engines instead of ones with quality original content.

Panda is one of the algorithm changes that Google uses to catch websites with poor quality. It penalizes them by putting these websites on the last page of search results. From the original date of release, there have been 5 updates to the Panda algorithm and each of these updates target a specific kind of “black-hat SEO” technique. Poor quality websites are now being sent to the bottom where they belong while superior websites get the higher rankings they deserve.

Panda Update Timeline:

  • February 27, 2012 – Panda 3.3 is announced
  • February 3, 2012 – February 17 – Pack has new rounds of “search quality highlights.”
  • January 19, 2012 – Algorithm changes are made for page layouts and pages which offer too much space for ads above the “fold” are devalued.
  • January 18, 2012 – Panda 3.2 data update is confirmed.
  • November 2011 – Panda 3.1 has slight adjustments which affect a percentage of queries and websites and opens the way for ten new updates.
  • October, 2011 – Panda 2.5 has a feature which gives importance to overuse of links as well as how specific keywords are valued.
  • July, 2011 – Panda 2.3 helps clarify difference between low and high quality domains as well as the keyword density, relevance and proper tagging.
  • June, 2011 – Panda 2.2 is aimed at “scraper sites” which copy content from other pages.
  • May, 2011 – Panda 2.1 is updated to correct sites which are not flagged properly.
  • April, 2011 – Panda 2.0 targets all websites which use English as the main language but are out of the U.S.
  • February, 2011 – Panda 1.0 is known as the “Farmer update” since it aims at LinkFarms and ContentFarms

Since some websites were unaware that their chosen SEO firm used “black-hat” strategies, our company, who uses ethical SEO practices, received many leads and helped to correct damages done to companies to get back to their desired positions. The task of correcting damages requires much work but final results get a better reputation from Google.


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Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 4 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 4 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

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⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 4 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 4 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 4 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! Thank you

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