Facebook – Social Marketing Basics

While social marketing should be an integral part of your overall marketing strategy, it’s essential to realize that some platforms work better for individual businesses. This means that not everyone can benefit from Twitter and Facebook. However, for those companies that can find success on these forums, there are certain things you need to do to optimize results.

• Determine specific goals for Facebook advertising, like increasing sales and getting ahead of your competition.
• Evaluate and understand Facebook demographics regarding age, location, income, and gender.
• Carefully and deliberately select your content for Facebook and schedule posts at peak times. Implement status changes, links, and live material, and incorporate images and videos during periods when interested parties are likely to be tuned in.
• Decide on a Facebook ad strategy that builds your brand and highlights it.
• Start conversations, engage with others in your industry via chats or discussions, and respond to customers.
• Encourage your employees to share on Facebook and give them guidelines about appropriate social media behavior that you expect. Allow them to be advocates for your brand and your business.
• Regularly analyze your Facebook marketing plan and utilize tracking techniques to see what is working and what needs work.

Does this appear to be a lot of effort for just a single social media platform? Do you have enough time to implement these techniques?

Allow the professionals at Top Marketing Agency the opportunity to take care of your Facebook advertising and other social marketing strategies for you. We have experience in all aspects of marketing for a variety of industries and can take care of your advertising needs. Get in touch with us today at (888) 843-9840 to schedule your consultation.