Does Your Board of Directors Get SEO?
Many business owners and executives have difficulty understanding how Search Engine Optimization functions and how critical a strong SEO campaign is for their company. There is no better way than SEO to drive cost-effective traffic from in-market buyers to businesses. This is the purpose of search engine optimization and it is why many companies use SEO as their main source of new business.
Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organization, and I was faced with the massive question of–what’s my role?! I knew that the organization needed help with social media and their web presence, but while pouring meeting minutes on compliance, new client intake, real estate, budgets and more, I realized that the Board of Directors had a much larger responsibility–the care and well-being of the entire organization. . .