Creating A Successful PPC Marketing Strategy

Creating A Successful PPC Marketing Strategy


Creating A Successful PPC Marketing Strategy

When it comes to creating a successful PPC marketing strategy, you must find a company that has clearly defined goals, understands who your customer is & creates compelling ads that reach customers at the right time in their journey. When you are looking for a successful marketing strategy, contact us at Top Marketing Agency and we can drive the traffic where it needs to be by doing the following steps!

We Know Your Competitors

One of the first steps that need to be taken is to understand who your competitors are, what they are doing, and if they are successful in their paid search marketing. Some of the questions you want to answer are:
Who are your competitors?
What keywords are they bidding on?
How much are they paying per click?
Are they participating in display advertising?

Our online tools allow you to see this type of data to have a more in-depth look into what your competitors are doing and if they’re doing it well.

We Find The Right Keywords

When users use search engines, they type in search terms. Our goal is to identify the keywords your potential customers use to find products and services that you offer. All keywords are not made alike. There are keywords throughout the buying funnel that you will want to target to help customers be introduced to your company, throughout the consideration phase, and when they’re ready to buy.
The keyword research process should include the list of keywords your competitors are using, a list of keywords you have brainstormed, and keywords researched through a keyword research tool. There are various keyword research tools available online, which will provide lists of keywords related to what has been provided.

We Create Compelling Ads

When creating your ads, we need to ensure what the user is attempting to do at the time of the search, again referring to the user intent. Creating small ad groups that are around specific keywords will direct the consumer.
Ads should include benefits, features, calls to action, and your business name. The ad copy has limited character counts, so they must be brief and concise.

We Determine Your Goals Before Creating Campaigns

Now that we understand who your competitors are, what their doing, have your keywords, and a great set of ads, its time to create your campaigns. Before we do, determine what it is that you want to achieve with the campaigns. Do you want to create awareness? Drive traffic? Get new leads or make sales/conversion? Determining your goals can drive the decisions made in the campaign setup process.

If you are looking for a company to help with creating a successful PPC marketing strategy, Top Marketing Agency can help you with creating and executing a strategy that works. Contact us today at 888-843-9840 to get started.


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I’ve worked with Top Marketing Agency for about 5 years- they have built and maintained many websites for clients of mine. Their communication, follow-through, and development knowledge are unbeatable.

Emmanuel Mercy 5 days ago g
⭐⭐⭐⭐⭐I came across this agency via Google. We hired Top Marketing Agency to align our social media effort to our brand alignment and she has impressed me every step of the way. Highly recommend!

Asim Khan 2 days ago g
⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 5 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 5 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 5 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 4 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 4 months ago g

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