Creating A Successful PPC Marketing Strategy

Creating A Successful PPC Marketing Strategy

January 9, 2020
Topic: Blog


Creating A Successful PPC Marketing Strategy

When it comes to creating a successful PPC marketing strategy, you must find a company that has clearly defined goals, understands who your customer is & creates compelling ads that reach customers at the right time in their journey. When you are looking for a successful marketing strategy, contact us at Top Marketing Agency and we can drive the traffic where it needs to be by doing the following steps!

We Know Your Competitors

One of the first steps that need to be taken is to understand who your competitors are, what they are doing, and if they are successful in their paid search marketing. Some of the questions you want to answer are:
Who are your competitors?
What keywords are they bidding on?
How much are they paying per click?
Are they participating in display advertising?

Our online tools allow you to see this type of data to have a more in-depth look into what your competitors are doing and if they’re doing it well.

We Find The Right Keywords

When users use search engines, they type in search terms. Our goal is to identify the keywords your potential customers use to find products and services that you offer. All keywords are not made alike. There are keywords throughout the buying funnel that you will want to target to help customers be introduced to your company, throughout the consideration phase, and when they’re ready to buy.
The keyword research process should include the list of keywords your competitors are using, a list of keywords you have brainstormed, and keywords researched through a keyword research tool. There are various keyword research tools available online, which will provide lists of keywords related to what has been provided.

We Create Compelling Ads

When creating your ads, we need to ensure what the user is attempting to do at the time of the search, again referring to the user intent. Creating small ad groups that are around specific keywords will direct the consumer.
Ads should include benefits, features, calls to action, and your business name. The ad copy has limited character counts, so they must be brief and concise.

We Determine Your Goals Before Creating Campaigns

Now that we understand who your competitors are, what their doing, have your keywords, and a great set of ads, its time to create your campaigns. Before we do, determine what it is that you want to achieve with the campaigns. Do you want to create awareness? Drive traffic? Get new leads or make sales/conversion? Determining your goals can drive the decisions made in the campaign setup process.

If you are looking for a company to help with creating a successful PPC marketing strategy, Top Marketing Agency can help you with creating and executing a strategy that works. Contact us today at 888-843-9840 to get started.


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