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Reputation Management and 5-Star Ratings

Posted by | Tags: | Posted on July 10, 2018 

No matter what type of industry your business is part of, it is critical that you maintain continuous reputation management in conjunction with other important aspects of online marketing. Star ratings by consumers DO matter and absolutely impact your company and its success. Online searches are conducted by the billions every …

Reputation Management for Beginners

Posted by | Tags: | Posted on March 3, 2016 

Someone recently noted that if you do not manage your online reputation that it will be managed for you – and not always in the most positive way. Reputation management is crucial for success. There are any number of people who may set out to sabotage you online for a variety …

Negative Online Reviews May Have Serious Consequences

Posted by | Tags: | Posted on September 30, 2015 

Most websites and the businesses they represent encourage and even emphasize the importance of reviews of their products and services by inviting customers to subscribe to their RSS feed and follow or comment on social media. This is an excellent way for a business to garner positive feedback, develop potential consumer relationships …

Developing a Strong Brand Identity for Small Businesses

Posted by | Tags: | Posted on November 5, 2014 

If the name GoPro is mentioned, chances are you think of the durable cameras used on all types of adventures. Why? Because GoPro has done an exceptional job of defining their brand and establishing a true and defined brand identity. Such a strong product line personality does not occur by …
In March 2014, Yahoo and Yelp joined forces to provide local search results a boost. As Top Marketing Agency specializes in the auto industry, we thought this would be a fantastic opportunity to let you know what this can do for your auto dealership business. Ultimately, this will change your listing …

How to Protect Your Business Reputation Online

Posted by | Tags: | Posted on September 24, 2013 

Fact: People leave reviews and comments about companies all of the time. Fact: There are people out there that post fake reviews about companies every day. These people, combined with legitimate complaints from customers, can ruin your reputation and the reputation of your company if not handled carefully. With the help of …

What Is Reputation Management

Posted by | Tags: | Posted on August 1, 2013 

Work Smarter, Not Harder With Top Marketing Agency. Studies show that 80% of today’s consumers are influenced by reviews that they read online. We at Top Marketing Agency understand that you have needs when it comes to the reputation of your company, which is why we take it seriously when we …
According the the Random House Dictionary (2011): rep·u·ta·tion [rep-yuh-tey-shuh’n] noun: the estimation in which a person or thing is held, especially by the community or the public generally favorable repute; goon name a favorable and publicly recognized name or standing for merit, achievement, reliability, etc. the estimation or name of being, having, having done, etc., …
As reported in Marketing Daily, consumers are more likely to read what an established blogger writes about a product in various news media. Based on extensive market research of 1,000 consumers (your customers), 87% are influenced by positive reviews from the internet. According to Cone Inc.’s research on their 2011 Online Influence Trend …

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