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How to Maintain a Solid Relationship with Your Marketing Agency

Posted by | Tags: | Posted on May 12, 2018 

Advertising is an important aspect of your business plan that takes a great deal of time and specific skills that may not be part of your repertoire. Hiring an outside marketing agency can not only be profitable for your company but beneficial in several ways, including taking advantage of their …

Watch for 2016 Online Marketing Trends

Posted by | Tags: | Posted on December 11, 2015 

The marketing industry is constantly evolving due to continual development of better technology and the countless ways individuals interact online. Next year, there will be at least 10 specific online marketing trends that business owners and marketing agencies should be watching to make certain that they are viable competitors in …

Marketing Agency or Self-Promotion?

Posted by | Tags: | Posted on December 2, 2015 

The goal of most business owners is to develop and grow a steady clientele that will increase revenue in both the short and long term. Unfortunately, there are some individuals who try to attempt this feat alone and the company often suffers negative consequences. The primary problem with self promotion is the …

2016 Marketing From the CMOs and CEOs

Posted by | Tags: | Posted on November 19, 2015 

When it comes to marketing and sales, both departments within a company are not always on the same page. Not only can this lead to tension between departments, it can affect revenue directly when the lines of communication are a bit blurry. There are a few tips that CEOs and …

How is Marketing Going to Change in 2016?

Posted by | Tags: | Posted on November 18, 2015 

One of the most important ways to keep on top of sales is the ability to be able to predict trends from a marketing standpoint. With the world immersed in the digital age, marketing is not a static industry – what is exceptional one second can be obsolete the next. …

Online Marketing: Calculating Your ROI

Posted by | Tags: | Posted on November 17, 2015 

For years, measuring a company’s Return on Investment, or ROI, usually happens after an event, such as a sale or regrouping. When it comes to large-scale sales such as Black Friday and Cyber Monday sales, ROI is typically calculated after the holiday season, to see how marketing and advertising played …

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