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Social Marketing to Increase Brand Awareness

Posted by | Tags: | Posted on August 20, 2015 

To increase overall visibility for your business, both for your brick-and-mortar location and online, make valuable use of society’s overwhelming obsession with social marketing. Current and potential customers in all likelihood utilize social media in one form or another, with Facebook and Twitter being two of the most popular. As …

Developing a Strong Brand Identity for Small Businesses

Posted by | Tags: | Posted on November 5, 2014 

If the name GoPro is mentioned, chances are you think of the durable cameras used on all types of adventures. Why? Because GoPro has done an exceptional job of defining their brand and establishing a true and defined brand identity. Such a strong product line personality does not occur by …

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