Can You Afford NOT to Use PPC Marketing?

July 23, 2018
Topic: Blog,PPC

PPC Marketing

If you have a new product or service to launch or you want to expand your mailing list on your website, PPC marketing is the way to go. PPC or pay-per-click marketing ads quickly generate traffic and are extremely effective in producing conversions. Although you won’t always make a sale, additional benefits of the traffic can include prospective customers opting into your e-mail marketing list, branding your name as the leader in your marketplace, increasing your ReTargeting list size and/or being the go-to place for customers to conduct their research.  All of those other potential benefits can also eventually lead to additional sales in the long term.

Buying a PPC listing on search engines like Google, Bing or Yahoo allows the ad to be displayed beside the natural, organic search results for a specific keyword or phrase relating to your business. Browsers clicking on your ad are directed to a page of your choice on your site.

Payment for keywords is only completed when ads are clicked so it is a win-win proposition. PPC costs vary widely according to the popularity of the keyword and can range from a few pennies to over $100 each. When you spend a certain amount, your advertisement is positioned at the top of search results, giving your business higher visibility over your competition. Tracking conversions allows you to remain within your advertising budget.

The flexibility of PPC ads makes keeping up with market conditions and trends a breeze and you get more for your marketing dollars.

Call (888) 843-9840 and speak with a professional marketing representative at Top Marketing Agency. Our team has the experience to find and utilize keywords in just the right way to maximize your business potential. We would be happy to sit down with you and formulate an affordable and highly successful PPC marketing campaign for your company. Engage online viewers and turn them into paying customers!

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