5 Social Media Mistakes to Watch Out for and How to Overcome
With its ever-growing popularity among users of all ages, it’s no wonder businesses take advantage of social media for brand promotion and customer interaction. However, there is a right way and a wrong way to go about using this important marketing strategy. Note these 5 social media mistakes to watch out for and how to overcome them:
- Are you listening to your audience?
While you can see notifications on your dashboard, they are only a small part of the social dialogue involving your company, industry, services or products, and competitors.
Brandwatch notes that 96% of people who talk about brands online do not follow them on social media forums. This means that business owners must look beyond their feeds to remain abreast of what’s going on to gain insight to influence their strategies.
Social media listening tools can increase opportunities for representing your business. They also provide ways to research the market, measure consumer interest in your products or services, track your company health and that of competitors, note consumer demographics, improve customer satisfaction, and strengthen brand values.
Listening tools like Mention, Awario, and Keyhole can help marketers interact with leads in real-time for monitoring. They include robust algorithms that offer data-driven, useful results quickly and accurately.
- Are you optimizing for each social media network?
While it’s a popular idea to utilize a variety of social media platforms, it is not wise to use the same updates on each one. Users of specific social platforms have different expectations about the information they see. Crafting unique, custom-designed content on each platform will draw viewers and increase your chances of success on each type of social network. Facebook users prefer videos, while Twitter followers like short, newsy text.
Improving ROI may require closing some accounts that do not meet your expectations or have difficulty lining up with your business goals.
- Do you have clear objectives?
Determining exactly what your goals are for the current year (and beyond) applies to both your business and the use of social media. Random updates serve no real purpose.
It’s essential to increase your audience and stimulate interest in your company. Decide how you want to utilize your social media budget, track engagement, align social media output to business goals and ROI, and how you define the success of a campaign.
- Are you too active on social media?
Involvement is important, but being too engaged can also lead to not enough focus on your aspirations for social media. Take stock of which outlets perform better and spend more time (and money) there. Analytics can also help you determine which social media forums are working better for you.
Social media management tools can save you time in account handling by driving meaningful results and making sure that your content reaches your target audience at the best times.
- Do your social media posts offer value to consumers?
It is necessary to highlight your brand, but are you offering value at the same time? Not all social media users buy from these forums. Instead, they want interaction and engagement.
Content that focuses on videos, infographics, and blog posts offers the value that consumers expect and want. The subject matter that induces emotion is more effective than straight sales copy. Initiate two-way conversation to improve conversion rates and improve brand awareness and image.
Expand your reach and positively influence ROI by taking note of these 5 social media mistakes to watch out for and how to overcome them. Contact the marketing specialists at Top Marketing Agency at (888) 843-9840 to discuss real, practical strategies to use in your social media marketing plan.