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The Difference Between Social Marketing and Social Media

Posted by | Tags: | Posted on May 31, 2019 

You may be using the terms “social marketing” and “social media” interchangeably, but they are actually quite different. These marketing concepts work together well but have distinct traits that set them apart from one another. Social marketing is the process of changing or keeping someone’s behavior to benefit that person or …
Have you ever wondered why your search results are different between your laptop and your other computer devices? It’s quite common. Many factors make up the difference in Google results between different computers. Google terms this as “personalized results.” All computers have an exclusive Mac and Local IP address. Google approximates …

Reputation as a Major Ranking Factor in SEO

Posted by | Tags: | Posted on May 17, 2019 

To maintain high search engine rankings today, you should be meticulous about evaluating the quality of the content on your site and its usability. This includes your company reputation as a major ranking factor in SEO. Google Quality Raters guidelines (QRG) have more influence in Google search rankings and are relevant …

Google Search Mobile Layout Updates

Posted by | Tags: | Posted on May 16, 2019 

As technology continues to advance in mobile marketing, Google has updated its mobile search layout to better serve users who utilize their smartphones and other hand-held devices to look up places and things wherever they happen to be. Redesign features include pagination, thumbnails, refinements, and the search box. Most changes …

Social Media and Localized Social Marketing

Posted by | Tags: | Posted on May 15, 2019 

While you may take advantage of social media to market your business, are you focusing broadly or locally? Trends show that localized social marketing is hotter than ever and is not being utilized enough. Social media platforms are developing new tools to help businesses in multiple locations capture audiences, authenticate …

Advantages of Using a Top-Notch Marketing Agency

Posted by | Tags: | Posted on May 14, 2019 

Are you completing all the necessary tasks to reach not only your current customers but increase your brand and business awareness? It can be challenging to run your company while marketing it at the same time. This is where marketing expertise from a specialist like Top Marketing Agency can help. …

How does PPC marketing work?

Posted by | Tags: | Posted on May 3, 2019 

Pay-per-click or PPC marketing is a great way to build your mailing list, elevate brand awareness, or to highlight a specific service or product – all while remaining within budgetary constraints. PPC ads draw a lot of traffic in a short amount of time, as well as creating conversions. Although …

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