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How to Use Social Marketing to Your Advantage

Posted by | Tags: | Posted on March 26, 2019 

Integrating social marketing as part of an overall marketing strategy is crucial when we consider how popular this medium is with consumers of all different backgrounds. It’s a premier way to build customer relationships and brand awareness. Since its inception, social media has changed public relations in the following ways: Develop …

Reputation Management Basics

Posted by | Tags: | Posted on March 25, 2019 

As a business owner, it’s important to ensure that your company has an excellent reputation within your community, online, and within your industry. While this sounds relatively easy, it can be complicated. Here are some ways to initiate reputation management strategies for your business: Treat everyone with respect – in person …

Why Choose a Marketing Agency Over an In-House Team?

Posted by | Tags: | Posted on March 22, 2019 

You may have a fantastic brand and great products or services, but no one will know about them unless you market them effectively to the right audience. Many small businesses choose to take care of marketing in-house because they think it is less expensive and that they have more leeway …

8 Social Marketing Tips for a Successful Campaign

Posted by | Tags: | Posted on March 20, 2019 

For your social marketing plan to be successful, you need to have a strategy. A simple post or tweet every so often is not enough and does not take advantage of the power of social media. Used correctly, social media can increase your customer base, spread brand awareness, and drive …

Why PPC Marketing is an Essential Part of Your Marketing Campaign

Posted by | Tags: | Posted on March 15, 2019 

Pay-per-click or PPC marketing has long been recognized as an essential part of a well-crafted marketing campaign. However, PPC can bring more ROI than you might have thought possible. This marketing strategy is only one of the dozens of different ways to promote your business, but it does offer the …

How to Improve Your Website to Boost Sales

Posted by | Tags: | Posted on March 12, 2019 

eCommerce grows exponentially each year. Is your company expanding at a similar speed? Whether your sales are simply adequate or are less than you would like, you probably want to increase revenue more quickly. You can learn how to improve your website to boost sales by improving how it looks …

SEO Factors to Consider for the New Year

Posted by | Tags: | Posted on March 7, 2019 

Google introduced remarkable changes in 2018 for the way it ranks websites on its search engine. Automatic Intelligence or AI was utilized for about 30% of search queries, so pages with the most significant number of links do not always place at the top anymore. Due to these modifications, and …

Aligning Email Marketing and SEO for Superior Results

Posted by | Tags: | Posted on March 4, 2019 

Marketing your business doesn’t have to be complicated. Utilizing the strategies you already have in place in new ways can yield exciting and profitable results. Aligning email marketing and SEO is just one example. How can they work in tandem? Here are four ways to ensure that search engine optimization …

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