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What You May Not Know About Email Marketing

Posted by | Tags: | Posted on November 22, 2015 

Email marketing is one of the most effective forms of communication when it comes to marketing and sales, but there are a few common practices that can cause sales emails to not perform up to par. These types of common mistakes may be okay through a quarter, but to consistently …

How to Improve The Results of Marketing and Sales

Posted by | Tags: | Posted on November 21, 2015 

When it comes to marketing and sales, both departments within a company are not always on the same page. Not only can this lead to tension between departments, it can affect revenue directly when the lines of communication are a bit blurry. There are a few tips that CEOs and …

Email Marketing and SEO: How They Work Together

Posted by | Tags: | Posted on November 19, 2015 

Two of the best tools in marketing today, SEO and email marketing, are not usually spoken in the same sentence. However, a smart marketer realizes that these two can work together, and are not mutually exclusive. One of the best things to do, is to come up with keyword that …

2016 Marketing From the CMOs and CEOs

Posted by | Tags: | Posted on November 19, 2015 

When it comes to marketing and sales, both departments within a company are not always on the same page. Not only can this lead to tension between departments, it can affect revenue directly when the lines of communication are a bit blurry. There are a few tips that CEOs and …

How is Marketing Going to Change in 2016?

Posted by | Tags: | Posted on November 18, 2015 

One of the most important ways to keep on top of sales is the ability to be able to predict trends from a marketing standpoint. With the world immersed in the digital age, marketing is not a static industry – what is exceptional one second can be obsolete the next. …

Online Marketing: Calculating Your ROI

Posted by | Tags: | Posted on November 17, 2015 

For years, measuring a company’s Return on Investment, or ROI, usually happens after an event, such as a sale or regrouping. When it comes to large-scale sales such as Black Friday and Cyber Monday sales, ROI is typically calculated after the holiday season, to see how marketing and advertising played …

Online Marketing Strategy For The Holiday Season

Posted by | Tags: | Posted on November 13, 2015 

While holidays themselves always occur at the same time every year, holiday shopping begins earlier and earlier each year. Search engine giant Google predicts that the 2015 holiday shopping season will be the most connected it has been , which requires that all retailers planning to participate in Black Friday …

PPC Marketing is a Must for Your Business Website

Posted by | Tags: | Posted on November 12, 2015 

Whether you have just launched your business website or it has been up for a period of time, it is well worthwhile to look into PPC marketing or pay-per-click advertising to draw traffic and more revenue to your company. Simply put, PPC marketing involves developing a distinct advertisement that appears in search …

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