What is Geographical Local SEO ?

February 26, 2015
Topic: Blog,SEO

Geographical SEOThe best way to ensure that your business reaches your target audience is to employ explicit search engine optimization techniques that are readily available on the web. Over the past several years, SEO has advanced in an extremely successful way with geographical SEO, sometimes called GEO SEO. Now, not only do you influence those looking for your particular products or services, you are able to pursue specific geographic locations with “geocentric keywords” through the use of targeted Geographical Local SEO .

Although geographical SEO is a boon for companies like restaurants, retail stores, trade industries, professionals such as those in law and medicine and entertainment venues, any enterprise can benefit from this marketing approach. It is particularly prosperous for companies that operate in several locales.

Let us say, for example, that you own El Toreador Mexican Restaurant in Seattle and wish to promote your business to the community. When someone in your area searches online for Mexican food, whether on a mobile device or from a computer, he is not interested in restaurants that are across the country, or even across the state. He is seeking a local establishment, one that he can trust, support and enjoy.

With creative and diligent use of geocentric keywords, in addition to unique and relevant keywords, your authentic Mexican cantina will effectively rise to the top of search engines like Bing, Yahoo and Google. You will effectively increase your online visibility to the appropriate audience, expand your business reach to more potential customers and escalate company revenue.

Along with judicious use of geocentrically targeted keywords, there are additional advantageous procedures that can be engaged to continue to draw local interest to your business, both online and tangibly.

  • Location-specific pages on your website (ex. “El Toreador Mexican Restaurant in Seattle”) with explicit contact information (also known as a “citation”) that includes your company name, physical address and phone number. In addition, the insertion of other prudent data like business hours, parking information and photos, can also provide favorable consequences.
  • Registering with Google Maps is crucial because it allows Google to rank your site and add it to local results. This encourages potential clients to easily discover your exact location when they are searching for your merchandise or trade.
  • Supplementing your website with internal links to other companies will allow Google to realize that your page(s) is integrated and therefore, allow it to legitimately rise toward the top of the search engine results instead of ranking on later search pages where it may never be seen by prospective customers.
  • With the particular location of your company included in the links, the organic rankings for target keywords will increase, more viewers will visit your site and more revenue will end up in your pocket.

To discuss your particular website needs for drawing the right consumers to your business with experts who are knowledgeable and experienced with every aspect of geographical local SEO and numerous other effectual promotion campaigns, call the specialists at Top Marketing Agency at (888) 843-9840 to schedule a consultation.

We promise to listen to your concerns, evaluate the situation, devise and deliver an individualized online marketing strategy that specifically targets the audience whom you wish to reach, whether local residents or visitors to the community, to permit your business presence to spread to a larger area and your profits to steadily accelerate.

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