How to Make Social Media Work for Your Business

August 2, 2017
Topic: Blog

Social media marketing for businesses

Not only is social media a booming business on the internet, but the use of mobile devices continues to soar. In fact, involvement in social media via mobile devices has increased consumer awareness of thousands of companies and created customers from simple viewers. Still, many companies have been slow to learn how to best use social media to their advantage. If you consider yourself to be among those businesses who have not yet invested much time and effort into social media, we urge you to realize the value ti can add to your marketing strategy, and also to understand how you might be losing out by not participating.

The popularity of social media and mobile devices does not mean the end of search and display strategies. However, marketing executives are wise to shift their focus to this technology to drive brand engagement and performance to increase sales. The key is to think and act as a consumer and utilize marketing techniques that drive them to interact on social media. Influencing users encourages them to share opinions with friends and, potentially, create users from them, as well. This positive side of this is that when it is done well, you can have free promotion of your business and services being shared to a larger audience essentially for free by  customers who have had a positive experience. The negative side of this is that poor experiences can also be shared and circulate quickly. Monitoring and engaging with your social media channels is critical to your brand reputation, and if you simply establish a presence but do not work on managing it, you are at risk of letting negative activity go unnoticed and potentially do damage to your brand.

If you are unsure of how to attract followers to your social media platforms, consider the following approaches:

  • Contests
    Utilizing contests on social media is a growing movement that is driving engagement and interaction with a brand. Create a unique hashtag where followers can post and tag your company for their chance to win services or discounts
  • Exclusive Offers and Information
    Treat your followers to exclusive deals on pricing, services, new product/services releases, or give-aways that cannot be accessed any other way
  • Be Responsive
    Foster engagement by allowing for two-way exchanges between your company and followers on your social media channels.
  • Advertising and Marketing
    Make sure you have a strategy behind your social media platforms. Work with an experienced digital marketing agency to focus on meeting your goals, whether that means more qualified leads, a wider reaching audience, etc. As platforms like Facebook and Twitter develop even more creatively, more opportunities for unique advertising are formed. The possibility that Facebook will syndicate their advertisements to publishers to compete with Google’s Adsense is likely.

To learn more about how social media can work quickly and effectively for your business, schedule a consultation with the marketing team at Top Marketing Agency by calling (888)843-9840.

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