Auto Dealerships to Gain Significantly from Yahoo and Yelp Partnership

March 31, 2014
Topic: Blog,Reputation Management

Online Reputation Management servicesIn March 2014, Yahoo and Yelp joined forces to provide local search results a boost. As Top Marketing Agency specializes in the auto industry, we thought this would be a fantastic opportunity to let you know what this can do for your auto dealership business.

Ultimately, this will change your listing in Yahoo search engines immediately. When you pull up Yahoo local to see your dealership, you’ll now see all the information from Yelp, which includes star ratings, business information and customer reviews. Now, when a customer goes to your business on Yahoo local to review your dealership, they’ll be redirected to the Yelp page. Because of these two companies joining together, it is critical that all dealership information is up-to-date and accurate on Yelp. Many customers seem to forget about updating their Yelp information, but now as that content on Yelp integrates to Yahoo local, it is more crucial than ever.

Yelp and Yahoo joined forces for a number of reasons. For one, Yahoo has always been a runner-up to both Google and Bing. However, Yahoo will likely soar to the front with Yelp on its side. In addition, Yahoo wanted to improve local content and map services. They wanted to ensure their customers were receiving the most relevant content possible.

With this new partnership between Yelp and Yahoo, the world of local search and local search marketing is going to be a focus of many businesses around the world, including auto dealerships. Top Marketing Agency knows how important local search marketing and advertising is and we believe that Yahoo will soon become a huge player in the local search and advertising fields.  Contact Top Marketing Agency for more information regarding our Online Reputation Management services in Seattle to determine how we can help your business thrive.

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